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02Restaurant · Catering
Turned a hidden catering service into a clear corporate-lunch and event offer.
Live site
The challenge
A loved 24/7 Calgary kitchen, but catering was buried behind a full menu and a phone number. Corporate buyers want one priced, fast decision — not a callback and a maybe.
What shipped
- Flat $22/person corporate offer with a quote back in 30 minutes
- Custom instant estimator — headcount, service style, dietary needs, and menu, priced live
- Conversion catering site + boxed-lunch, buffet & on-site food creative
- Meta ad creative directed and drafted in-house
The stack
- Next.js
- Vercel
- Meta Ads
- Google Analytics 4
What changed
One clear offer, one clear action, and a live estimate — where there used to be a menu and a phone number.
- Website
- Custom software
- Offer
- Paid ads
How we worked
01
Diagnose
Find the one thing costing the most time or money.
Constraint map02
Design
Map the system before building any of it.
Systems map03
Build & integrate
Ship the pieces and wire them together.
Working system