Three booking brands for one entertainer, each with its own audience and its own site.

The challenge

One Calgary entertainer sells three different things: a solo act, a party band, and a jazz trio. All three sat behind a single dated site, hosted by a developer who had long since moved on — so a wedding planner, a corporate buyer, and a venue manager all landed on the same page and had to work out for themselves which part applied to them.

What shipped

• Three separate sites, one per booking brand, so each audience lands on a page written for them
• The solo site live on his own domain, with the old address redirecting to it
• A full hosting cutover onto his own account — with his email left untouched through the move
• Occasion pages (weddings, corporate, venues) that answer the question each buyer arrives with
• Booking forms wired to real delivery, with no fake success messages anywhere
• An SEO migration off the old site: redirects, a real 404, and structured data